Logo reading THINKTANK in a stylized geometric font.
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Think Tank

/ brand identity concept & design
/ Logo design
/ digital experience design

Think Tank is a VFX, animation, and game design school whose impact reshapes student careers and industry standards worldwide. "Reality Shift" is the core of the identity, coming to life as a custom dynamic typeface that embodies creative transformation.

Created at WILL

A black sign with bold white text reading 'GO BOLDLY INTO THE UNKNOWN' in a stylized font, with 'THINK TANK' and 'tttc.ca' below it, mounted on a black wall covered in colourful graffiti.

Case study video

Person with curly hair wearing a black t-shirt with futuristic text on the back that reads, 'WE'VE GOT YOUR BACK AND YOUR ROCKET PACK' in stylized white letters, standing against a light gray brick wall.
Animated GIF of white letters on a black background shifting and morphing to form the word 'DYNAMIC'.
Large corner billboard on building scaffolding in a city street displays text 'Be part of something...' and 'BOLDER' in bold white letters on black and purple backgrounds.
Person wearing a plain white t-shirt carrying a black tote bag with two handles, featuring a grid of graphic white stylized geometric letters and symbols on the front.
Three digital posters on a subway station wall with white tiled background: left poster says 'STEP INTO OUR WORLD' with a purple banner and arrow; center poster shows a woman in futuristic armour holding a large weapon; right poster says 'TO CREATE YOURS' with a purple banner and website 'tttc.ca'.
Modern storefront with large glass windows shows a 3D modeled futuristic, armoured humanoid figure on the left and bold text on the right saying, "SORRY, NO CHEAT CODES OR SHORTCUTS HERE" with stylized arrows and symbols, under the logo THINKTANK above the entrance.
Animated GIF of white letters on a black background shifting and morphing to dynamically form the word 'ADVENTUROUS'.
Close-up of a person wearing a black cap with the embroidered text 'WORK HARD → PLAY HARDER' in custom type in gray and purple on the front, with the person's hand adjusting the cap brim against a black background.
Outdoor urban scene with cobblestone pavement, trees, a trash bin, and a long bench in front of a black wall featuring large white stylized text that reads 'THINK BIG' in the shifting reality typeface.