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Stacked business cards with one black card on top displaying 'BC Society of Engineering & Geoscience' in white text with a red dashed line design; surrounding cards show a white background with the name Andrew Randell, title Board Chair, degree B.Sc., P.Geo., and contact details including an email and website bcseg.ca in red text.

BC Society of Engineering & Geoscience

/ Brand Identity concept & design
/ Logo Design

BCSEG is a newly formed professional organization dedicated to amplifying the voices, careers, and connections of its members. The brand’s pathway motif represents progress, collaboration, and growth, complemented by bold graphic elements rooted in the logo.

Created at WILL

Snow-capped rugged mountain with steep rock layers under a cloudy gray sky, with a dashed red curved line running behing it, with dark pine trees visible at the base.
Close-up of a black and rust-colored cap worn by a man with a beard, embroidered with 'BC Society of Engineering & Geoscience' on the front panel.
Three smartphone screens with different social post designs: the left screen shows a forest aerial view with the text 'Sustainable Engineering Policies 2025 Report'; the center screen has an orange background with white geometric lines and the text 'Your voice matters. We're here to amplify it.'; the right screen has a dark background with red concentric dashed circles and the text 'August 24 Geophysics Seminar.'
A winding road curves through a dense forest with green trees, and a red dashed line follows the curve of the road above it.
Outdoor digital sign with an orange poster displaying the text 'Make yourself at home' above a simple black house icon made of thick lines, set against a concrete wall with sunlight and shadows.
Person with shoulder-length dark hair and round glasses wearing a red puffer jacket with a logo reading BCSEG on it, standing on a city street between buildings.
A roll of white tape with a dashed red line along its length, unspooling on a bright red background.
Red water bottle with black cap standing against a beige background, featuring black dashed contour lines and white logo reading 'BC SOCIETY OF ENGINEERING & GEOSCIENCE.'
Four round pins arranged in a square on a light background; top left and bottom right pins show metal backs with safety pins, top right pin is white with the dark text 'BCSEG' underlined in red-orange, and bottom left pin is red-orange with a white stylized tree icon on it.
Person wearing black pants and black sneakers with white laces standing on wooden steps, holding a cream-colored tote bag with a red geometric circular design and a small logo near the bottom left corner.
A man presenting a large projected slide titled 'Projected acceleration of AI development' with a timeline from 2025 to 2029 outlining key AI milestones in ecommerce, cybersecurity, proprietary chatbots, and advisory services. The timeline is made from a thick dashed line.
Two pencils laid horizontally on a light surface; the top pencil is black with 'MAKE YOUR MARK' written in white, and the bottom pencil is red with 'BCSEG' written in white, each with an eraser on the left end. Both have a red-orange dashed line running along the pencil.
A tall, modern high-rise building with a distinctive blocky, staggered facade illuminated by interior lights, set against a cityscape at dusk with surrounding buildings and distant hills under a clear sky. A dashed red-orange line runs behind it.
Two rows of simple orange line icons on a dark background: top row shows a person, home, mountains, arrow pointing right, and a computer monitor; bottom row shows water waves, clock, crossed lines, upward chevrons, and a circular arrow.
Minimalist house outline made from six thick off-white lines on a solid bright orange background.
Woman with curly hair and white blouse seated at a desk, writing on paper with a pen. Image is framed by bold orange and cream graphics.
Partial circle of thick black rectangular bars arranged with spaces on a light beige background, resembling a minimalist, abstract clock or circular pattern.
Text on dark background reading 'Moving our systems forward together' with a red dashed underline beneath 'forward'.
A series of four social media posts from bcseg. The first shows a woman in glasses and a white shirt sitting at a desk with a cup, with orange rays behind her. The second has bold text 'EQUITY IN ENGINEERING' above a man with glasses and a beard smiling. The third post is red with 'Increasing inclusion in Geoscience' and white angled lines. The fourth has a partial circular chart with segments in red, black, and gray, and a red person icon in the center.

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Project Credits

Agency: WILL
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Creative Director: Nick Richards
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Designer & Art Director: Noah Kawamura
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Copywriter: Maddy Barber
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Strategy: Nicola Poskitt, Ally Seymour
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Digital Production: Isabelle Apps
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Account Management: Sarah Austin, Jessica Manson
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© Noah Kawamura 2026
Designed and built by Noah in Webflow
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